ABOUT SILVERSTONE

Carpet expertise.
Long-term
partnerships.

Specialists in carpets and rugs since 2001. Connecting international buyers with coordinated design, production and export support.

Meet your carpet partner →How we work
Silverstone branded stand at the 2026 Shanghai exhibition
2001Carpet business established
2007International trade began
2009Exclusive export partnership began
10+ YearsIndustry experience of every sales team member
A specialist behind every order

One experienced team.
A connected supply network.

Beijing Silverstone International Trade Co., Ltd. began with domestic carpet projects in 2001 and entered international trade in 2007. Today, our business is focused on overseas customers.

From our Beijing office and showroom, we serve carpet wholesalers, distributors, project buyers, supermarket supply partners and online sellers. Our range spans carpet tiles, modular printed carpet, printed broadloom, Axminster, hand-tufted carpets and home rugs.

We coordinate orders, design development, production schedules, quality inspections and shipment through specialist partner factories.

Our manufacturing partnerships

Working closely with our factories.
Taking responsibility for your order.

Since 2009, Silverstone has been the exclusive export agent for Tianjin Sinoflor Carpet Co., Ltd., our carpet tile manufacturing partner in Wuqing, Tianjin. We also work with specialist partner factories in Jiangsu and Shandong to supply our other carpet and rug collections.

Carpet production at our partner factory

Connected to production

Our involvement extends from product selection and design coordination to production follow-up, quality inspection and shipment. Our sales, design, order management and inspection staff work directly with the factories to translate your requirements into clear production instructions and keep you informed as your order progresses.

Close inspection of carpet quality

Checked before loading

Before every export container is loaded, our inspectors check the goods and provide a photo-based inspection report for the customer. If a quality issue arises, we coordinate its resolution with the factory and take responsibility for the quality commitments we make to you.

Loading carpet orders for export

Managed through shipment

Silverstone manages your order from the first enquiry through shipment, keeping you informed and coordinating production, quality checks and delivery arrangements.

Why customers stay with us

Experience you can see.
Accountability you can rely on.

01 / SPECIALIST KNOWLEDGE

Decades focused on carpets

Our sales team members each bring more than ten years of industry experience. We help customers select products through practical knowledge of materials, production and applications.

02 / QUALITY RESPONSIBILITY

Checks before shipment

Each export shipment is inspected before loading, with a photographic inspection report supplied to the customer. We take responsibility for quality issues attributable to our supply.

03 / LASTING RELATIONSHIPS

Relationships that last

Some wholesale partnerships span over a decade. We also serve many overseas hotel and commercial project clients, and supply home rugs to supermarkets and their channels.

Project experience / 2024
60,000 m²

One hotel project in the Middle East

Silverstone supplied carpet tiles and coordinated product selection, production and transport scheduling. A team member also visited the customer to help resolve project-related issues and coordinate local installation resources.

Long-term partnership / Since 2010
6 Hotels

Continuous cooperation with the same client since 2010

For a Malaysian hotel management group, Silverstone has supplied over 70,000 m² of Axminster carpet across six hotel refurbishment projects.

Our brands

Two brands. One committed team.

Our registered company brand, used across our broader carpet and rug range.

Our registered carpet tile brand, featured on carpet tile sample books and catalogues.

Meeting our industry

Real conversations.
Across markets and years.

We have exhibited at DOMOTEX Hannover in 2014, ACETECH New Delhi in 2015 and JAPANTEX Tokyo in 2019.

You can find our booth at DOMOTEX Shanghai each year. We have exhibited annually since 2017, with a pause from 2020 to 2022 due to the COVID-19 pandemic.

Silverstone team speaking with visitors at an exhibition
People behind the partnership

Meet your team.

Dedicated people for sales, design and project coordination.

ZHANG JUNZHANG JUN

CEO & Founder · 30 years in carpets

CHRISTINA XUCHRISTINA XU

General Manager · 20 years at Silverstone

HANNAH HOUHANNAH HOU

North America & Australia · 16 years at Silverstone

VICKY XUEVICKY XUE

Middle East, India & Southeast Asia · 16 years at Silverstone

SOPHIA GENGSOPHIA GENG

Russian-speaking markets · 12 years at Silverstone

ABBY JIABBY JI

North America & Australia · 12 years at Silverstone

ALINA YANGALINA YANG

Middle East, India & Southeast Asia · 12 years at Silverstone

JACK SUNJACK SUN

Japan · 10 years at Silverstone

KEVIN QUKEVIN QU

Design services · 12 years at Silverstone

JOE QIAOJOE QIAO

Installation planning · 20 years at Silverstone

English and Chinese support, with Japanese and Russian-speaking colleagues. Experience figures are as provided in November 2026.

Let's start a conversation

Tell us what
you have in mind.

Share your product, quantity and destination. Our team will help you explore suitable options.

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